Mithra: “Question de femmes”
In Wallonia and Brussel, 39% of women between 14 and 19 years old have already used emergency contraception. According to Mithra, prevention is the best cure. They wanted to improve the understanding of contraceptive methods among the young female population in order to promote responsible and safe sexuality among youth.
With this vision in mind, Mithra developed highly qualitative education footage in collaboration with a Belgium university hospital. This footage has been promoted among southern and northern population across 100 family planning centers.